WHAT IS MARKETING?
Marketing involves creating a dialogue with target audiences on an ongoing basis – and then satisfying their needs in a way superior to that of competitors. Marketers use corporate resources to provide work at establishing a footprint for their brands and offerings in the hearts, minds and pockets of consumers.
WHAT DO PEOPLE IN THIS CAREER DO?
Marketers have a wide variety of exciting career focus options. The Marketing Executive liaises with other departments such as personnel, finance and production, and plays a key role in planning and in the formulation of corporate strategy. The Marketing Manager works with and is responsible for areas such as: general sales, marketing, branding, marketing communications, marketing research, e-marketing and service.
QUALITIES OF A MARKETING MANAGER
The individual interested in marketing should be a good communicator, have good conceptual skills and flair for working and engaging with people. A desire for non-routine work is important because a marketing-related career may include traveling and irregular hours.
CAREER OPPORTUNITIES
Marketing is not restricted to manufacturers of products but also applies to companies which sell services, such as banks and building societies. There are many organisations which will employ marketing and sales diplomats and graduates. Since almost all firms engage in some form of marketing activity – these qualifications will enhance career opportunities in a wide variety of businesses. Many firms draw staff for management positions from the ranks of marketing personnel.
MINIMUM ADMISSION REQUIREMENTS
NATIONAL DIPLOMA (MARKETING)
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Admission Points Score of 32.
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Minimum National Senior Certificate (NSC) requirements for diploma entry must be met.
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English, Afrikaans or isiXhosa (home language or first additional language) on at least level 4 (50-59%).
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NSC achievement rating of at least 3 (40-49%) for Mathematics or 6 (70-79%) for Mathematical Literacy.
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Applicants with an Admission Points Score between 22 and 31 may be referred to write the Access Assessment Test before a decision is made on whether or not to admit the applicant to the programme.
Applicants over the age of 23 years who do not comply with the requirements stipulated above may be admitted to the programme at the discretion of the Head of Department who will take into consideration the applicant’s work experience, academic record and psychometric test results.
COURSE DURATION
The qualification shall extend over three years full-time and four years part-time study.
NATIONAL DIPLOMA: MARKETING
PROGRAMME CONTENT
FULL-TIME
YEAR 1 (Full–time attendance)
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Introduction to Microeconomics
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Introduction to Macroeconomics
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Introduction to Management
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Introduction to Marketing
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Introduction to Logistics
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Introduction to Tourism
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Business Accounting
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End-User Computing
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Communication in English A
YEAR 2 (Full-time attendance)
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Marketing II
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Financial Accounting
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Public Relations
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Personal Selling
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Sales Management
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Commercial Law: General Principles of Contract
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Commercial Law: Specific Contracts
YEAR 3 (Full-time attendance)
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International Marketing
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Small Business Marketing
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Advertising and Sales Promotion I
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Customer Relationship Management
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Consumer Behaviour
PART-TIME
(Part-time offering in the process of being phased out).
All modules of the programme will be available on the timetable.
Students who wish to register to do Marketing part-time, accept the responsibility to plan their registration over a period of four years. Please note that there is no part-time offering on George Campus.
QUALIFICATIONS OFFERED
NDip: Marketing
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Full-time (3years)
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Part-time (4 years)
BTech: Marketing
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Full-time (1 year)
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Part-time (2 years)
MTech: Marketing
DTech: Marketing
ENQUIRIES:
The Faculty Officer
Business and Economic Sciences
P O Box 77000
Nelson Mandela Metropolitan University
Port Elizabeth
6031
Telephone: (041) 504 3804
Website: http://business.nmmu.ac.za
Facebook: NMMU Faculty of Business and Economic Sciences