Change the world
Marketing Management
Marketing plays a vital role in today’s dynamic and interconnected business world. As a profession that spans multiple industries and disciplines, it equips graduates with the skills to drive innovation, build brands, and connect with customers in meaningful ways. The Department of Marketing Management is proudly located on both our Second Avenue (Gqeberha) and George campuses, where we offer a comprehensive range of academic programmes—from Diploma level to Doctor of Philosophy (PhD) in Marketing. Our curriculum is designed to prepare our students for the future of marketing, with a strong emphasis on both practical relevance and academic excellence. Our dedicated and experienced staff are committed to delivering high-quality learning experiences, fostering critical thinking, and nurturing talent. We are especially proud of our alumni, who continue to excel across sectors and speak highly of the foundation they received within our department. It is my pleasure to welcome you to the Department of Marketing Management at Nelson Mandela University. We look forward to being part of your academic and professional journey—and we are confident your time with us will be both enriching and memorable.
Marketing is a wide field with many functions, but its final objective is to achieve a satisfactory exchange between buyer and seller. The Marketing Manager liaises with other departments e.g. human resources, finance and production, and plays a key role in the planning of business aspects. The Marketing Manager works with and is responsible for the general sales and marketing services. Marketing Management can lead to a variety of careers such as:
The mission of the Department of Marketing Management is to equip students for a career in a marketing environment and to apply and extend knowledge in order to: