Marketing is a wide field with many functions, but its final objective is to achieve a satisfactory exchange between buyer and seller. The Marketing Manager liaises with other departments e.g. human resources, finance and production, and plays a key role in the planning of business aspects. The Marketing Manager works with and is responsible for the general sales and marketing services. Marketing Management can lead to a variety of careers such as:

• Marketing Manager
• Brand Manager
• Sales Manager
• Marketing Research Manager
• Advertising Manager

Mission Statement

The mission of the Department of Marketing Management is to equip students for a career in a marketing environment and to apply and extend knowledge in order to:

• provide optimal career-orientated learning experiences; and
• provide Diplomates and Graduates with the necessary skills to solve problems and implement innovative ideas in their chosen fields.