Course Objective
In their dissertation, students must demonstrate that they understand a particular problem and are able to make a proposal for the improvement/elimination of the problem. The dissertation must comply with the approved requirements and rules with regard to scope, quality and layout.
Admission Requirements
Baccalaureus Technologiae: Marketing or an equivalent qualification. A minimum average of 55% in the course mentione in 1 above, as well as a minimum of 60% in Applied Marketing or other qualification treatise. A pass mark in a research methodology course. (Candidates who have passed Marketing Research III are exempted from doing a course in Research Methodology) A minimum of 2 years appropriate work experience in a marketing-related field which is deemed appropriate by the Head of Department. An acceptable research topic. Requests for more detailed information can be obtained from the Faculty Officer.
Duration of course.
A minimum of one year.
Curriculum
A registered research project with a full dissertation.
Additional (compulsory) subject
Communication I
*All M Tech students will be required to write a language proficiency test prior to registration.
Other Requirements
Students may be required to do a colloquium or an oral examination. Students are expected to submit one article for publication resulting from the disseration.