Change the world

Marketing Management

Course Objective

In their dissertation, students must demonstrate that they understand a particular problem and are able to make a proposal for the improvement/elimination of the problem. The dissertation must comply with the approved requirements and rules with regard to scope, quality and layout.

Admission Requirements

Baccalaureus Technologiae: Marketing or an equivalent qualification. A minimum average of 55% in the course mentione in 1 above, as well as a minimum of 60% in Applied Marketing or other qualification treatise. A pass mark in a research methodology course. (Candidates who have passed Marketing Research III are exempted from doing a course in Research Methodology) A minimum of 2 years appropriate work experience in a marketing-related field which is deemed appropriate by the Head of Department. An acceptable research topic. Requests for more detailed information can be obtained from the Faculty Officer.

Duration of course.

A minimum of one year.

Curriculum

A registered research project with a full dissertation.

Additional (compulsory) subject

Communication I

*All M Tech students will be required to write a language proficiency test prior to registration.

Other Requirements

Students may be required to do a colloquium or an oral examination. Students are expected to submit one article for publication resulting from the disseration.

Contact information
Admissions
Admissions Office
Tel: 27 41 504 2593 or 27 41 504 3911
admissions@mandela.ac.za